So You Want to Work in the Fashion Business?: A Practical Look at Apparel Product Development and Global Manufacturing

I've wanted to pursue my love of apparel design, but have held back because it felt like too "foofy" of a career choice. I was pleasantly surprised, reading this book, to find out what a practical business this is. Artistic ability and design talent are really a small part of what those in the fashion business need to survive; most of the rest is an understanding of marketing, merchandising, global economy, quality control...in other words, business skills. I wish I had known this as I was graduating from high school--I could already be employed by now! I am using the information in this book to evaluate design programs, and feel confident that I can now go into this field with my eyes open. Fashion and apparel aren't as glamorous and superficial as they might seem: there's a lot of hard work and business savvy that makes up the bulk of the field.

I'm using this book in a course right now, and for the first time I understand how the fashion business runs! This book has been a wonderful source of first-hand information, I love it.

This book is all about the real world of fashion. I loved the book. It is written by people working in the fashion industry today, telling future designers what to expect, just how the business runs. It doesn't dwell on fashion from 100 years ago, it is about today and tomorrow. The book also tells you about skills needed, jobs opening up, and even more importantly, what you have to do to develop the skills and get the job. It is easy to follow, practical, and even though I have finished the course, I still use this book in 3 other classes!

This book provides a wealth of industry information for anyone in the business, or for someone interested in the manufacturing sector of the industry. Not only does it have philosophies, vocabulary, and facts but it has real life stories on professionals in the industry, their success stories, and how they got started. It is informative and inspiring!

This book is easy to read. It is written in plain English so the person that reads it clearly understand what it says. The buzz words that are used are explained on the side of the words. Some text book material can get boring but this book is written in a way that it feels like the author is talking to you directly. I highly recommend this book to all teachers that teach retail and also to the one's that are interested in that area.