So You Want to Own the Store So You Want to Own the Store: Secrets to Running a Successful Retail Operation Secrets to Running a Successful Retail Ope

This book provided a good overview for some one looking to get started in the retail business. I would caution readers that much of the information is directed more towards a retail business that will be located in a mall setting, not necessarily a stand-alone or downtown located specialty or boutique shop. With that in mind, it certainly provided good personal advice and insight.

Mort Brown offers indispensable advice to people considering going into retail business for themselves. His conversational style and examples from his own experiences running a candy shop and a pet store offer the reader a behind-the-scenes look at what goes into the retail operation. From the daily interaction with customers, to the satisfaction that comes from being your own boss, Brown shares his wisdom on every topic related to running a profitable retail operation. If you're thinking about opening your own store, you'd be wise to read this book before you draft the first page of your business plan. One wonders how many retail failures might have been successes if only their proprietors had read Mort Brown's "So You Want To Own The Store" and taken his advice to heart.