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Paperback So What?: How to Communicate What Really Matters to Your Audience Book

ISBN: 0137158262

ISBN13: 9780137158263

So What?: How to Communicate What Really Matters to Your Audience

Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's leading sales consultants. It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do...

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Format: Paperback

Condition: Very Good

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