Sneaker culture is no longer the preserve of the hardcore sneaker freak: it is a full-blown mainstream phenomenon. Walk into any shoe shop today and you'll be faced with a dizzying array of new designs, 'old skool' favourites, limited edition models and 'rare' shoes, all in a myriad of colourways. The sneaker has moved out from the sports arena and exploded into popular culture, a fashion staple that transcends race and class yet defines who you are...