Snake Oil: Genuine Marketing in an Age of Cure-Alls
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Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again?Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride...
Format:Paperback
Language:English
ISBN:1631958313
ISBN13:9781631958311
Release Date:August 2022
Publisher:Morgan James Publishing
Length:256 Pages
Weight:0.80 lbs.
Dimensions:0.7" x 5.9" x 8.9"
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