Smoking Out the Barons: The Campaign Against the Tobacco Industry : A Report of the British Medical Association Public Affairs Division (Wiley Medical Publications)
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In 1984, the British Medical Association launched a campaign to dramatically reduce smoking. Their smoking control measures included a proposed ban on tobacco advertisting and promotion in the United Kingdom. This fascinating guide explains their reasons for initiating this campaign and provides a detailed study of the tobacco industry's counter-campaign. The main arguments in the tobacco debate, as well as a review of the evidence of how tobacco advertising works directly against the principles of health promotion and undermines the credibility of government health campaigns, are presented.
Format:Paperback
Language:English
ISBN:0471909378
ISBN13:9780471909378
Release Date:May 1986
Publisher:Wiley
Length:200 Pages
Weight:0.49 lbs.
Dimensions:0.5" x 5.0" x 7.9"
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