From Drew Eric Whitman (aka "Dr. Direct "), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today's video-dominant learners to show what pushes consumers to react--and buy. No matter what you sell--or how you sell it--this practical, visual book will...