Smart people recognise that innovation and creativity aren't the same thing. Leading out-of-the-box guru shows you how to fill your life and organisation with both. This description may be from another edition of this product.
Dennis Sherwood's book is a breath of fresh air, because he shows you how to be creative in simple, practical steps. I feel confident that every single person in a company, or organisation, could learn the techniques - and that, new ideas will flow by following this systematic process. Ther are very few business books which explain the 'how to' and this one should be celebrated.
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