Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded--for the salesperson and the recipient. Smart Callin g has the solution: Art Sobczak's proven, never-experience-rejection-again system. Now in an updated 2nd Edition , it offers even smarter tips and techniques for prospecting new business while...