Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

(Part of the Yale Agrarian Studies Series Series)

by Patricia J. Scharlin and J. Gary Taylor

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A profit-driven multinational corporation and an upstart group of environmentalists surprise the world and forge an astonishingly successful partnership Large and wealthy global companies too often... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:030010233X

ISBN13:9780300102338

Release Date:April 2004

Publisher:Yale University Press

Length:304 Pages

Weight:1.05 lbs.

Dimensions:1.0" x 5.8" x 8.3"

Related Subjects

Agriculture Biography & History Business Business & Finance Business & Investing Company Profiles Conservation Economics Environmental Economics Industries & Professions

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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

(Part of the Yale Agrarian Studies Series Series)

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