Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing

by Tim Hughes, Adam Gray, Tim Hughes

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This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming...

Format:Paperback

Language:English

ISBN:074948358X

ISBN13:9780749483586

Release Date:October 2018

Publisher:Kogan Page

Length:248 Pages

Weight:0.78 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics

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Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing

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