Small Message, Big Impact: The Elevator Speech Effect

by Terri L. Sjodin

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"Whether I'm pitching a potential client or creating a blockbuster ad campaign, I'm always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right." --Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang

You're at the airport waiting for a flight, burning time by checking your e-mail...

Format:Hardcover

Language:English

ISBN:1591845483

ISBN13:9781591845485

Release Date:August 2012

Publisher:Portfolio

Length:219 Pages

Weight:0.85 lbs.

Dimensions:1.0" x 5.6" x 8.4"

Age Range:18 years and up

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Investing Communications Skills

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Small Message, Big Impact: The Elevator Speech Effect

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