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Hardcover Small Message, Big Impact: The Elevator Speech Effect Book
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ISBN: 1591845483

ISBN13: 9781591845485

Small Message, Big Impact: The Elevator Speech Effect

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Format: Hardcover

Condition: Like New

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Book Overview

"Whether I'm pitching a potential client or creating a blockbuster ad campaign, I'm always thinking about how to make the message smaller so the impact will be big­ger. Terri Sjodin has codified the science of getting this right." --Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-selling coauthor of The Power of Small and Bang

You're at the airport waiting for a flight, burning time by checking your e-mail...

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