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Business & Investing Books > International Business Books
Hardcover Small Firms in Global Competition Book
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ISBN: 019507825X

ISBN13: 9780195078251

Small Firms in Global Competition

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Format: Hardcover

Condition: Good*

*Best Available: (ex-library, missing dust jacket)

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Book Overview

As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets...

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