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Book Overview
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse...
Format:Paperback
Language:English
ISBN:1250118018
ISBN13:9781250118011
Release Date:February 2017
Publisher:Picador Paper
Length:256 Pages
Weight:0.53 lbs.
Dimensions:0.8" x 5.4" x 8.2"
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