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Business & Investing Books > Small Business & Entrepreneurship Books
Mass Market Paperback Student Learning Guide Book
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ISBN: 0538850787

ISBN13: 9780538850780

Student Learning Guide

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Longenecker is the market leader in Small Business Management. It has the right mix of theory and application, with an easy-flowing writing style. IThis book presents a contemporary treatment of the startup and management of small firms. Strong emphasis is placed on entrepreneurial opportunities and the new-venture activities needed for the successful operation of small firms. It is also the most innovative text on the market for this course, with...

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Format: Mass Market Paperback

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