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Hardcover Principles of Marketing Book
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ISBN: 0134368258

ISBN13: 9780134368252

Principles of Marketing

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The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting...

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Format: Hardcover

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Business Business & Investing Economics

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