Six Steps to Free Publicity and Dozens of Other Ways to Winfree Media Attention for You or Your Business

Marcia Yudkin doesn't hold back: she generously shares her expertise in this practical guide to self publicity, and as the president of a young consulting practice, I can't recommend this book often or loud enough! Don't know how to write (or use) a press release? Wondering how to communicate effectively with the media? Always wanted to write articles for magazines and newspapers, but haven't a clue where to begin? Read this book: Marcia Yudkin walks you through the critical steps of garnering publicity for your business, in clear, crisp and often hilarious prose. What a treasure of terrific advice!

I opened a full-time wicker restoration, chair caning and basketry studio in the early 1990s and had little capitol to spend on advertising. The best and most helpful book I ever purchased was Marcia's book in 1994. I have considered it my Bible, and refer to frequently.By applying her techniques for obtaining free publicity, I have appeared on Public TV programs, my work has been featured in national and trade magazines, and I have developed a teaching and lecture series across the nation. Thank you Marcia for instilling the confidence I needed to persue and perpetuate my art without a huge financial drain on the pocketbook!

I have purchased and studied many "how to do it" books on publicity, but 6 Steps to Free Publicity is the one I return to again and again. As a children's author with a book to promote on a very limited budget,I find Marcia Yudkin's book invaluable. The directions in the book are easy to follow and make anyone feel like an instant expert. I have only just begun to utilize many of the ideas offered in the book and am already getting terrific results. The book gives many basic building blocks to a PR campaign, any of which can be used on their own, but they are even more effective when combined. I like the idea of being in control of my own publicity: after all, no one cares about the success of my book as much as I do, and 6 Steps to Free Publicity gives me the necessary confidence. I highly recommend this book to anyone needing help learning how best to get publicity for their project, but most especially, to other authors who are trying to get their books the notice they deserve.

During my first year of business I purchased 6 Steps to Free Publicity by Marcia Yudkin. It was the best ten dollars I ever spent on a book. I followed Marcia's advice step by step -- offered to speak to any group that would have me, taught continuing education classes and got several newspapers to write a story about my career counseling business. Just as Marcia promised, one story led to another and before long I was getting more publicity than I ever thought possible. Thanks to Marcia I have not spent a dime on advertising during the past two years, yet my business continues to grow and prosper.

6 Steps to Free Publicity is one of my business bibles. Many marketing books tout the value of sending out press releases, but none of them tell you what a press release is or how to write one. None, except this one. I sat down with this book and followed Marcia's step by step instructions and wrote my first press release 4 1/2 years ago when I started my business. That release got my name mentioned in an article on the front page of the business section of a regional newspaper. That article led to a splashy "Business Profile" in a future Sunday business section. That in turn led to appearances on radio and cable TV. That led to additional articles in other newspapers. All that from one press release crafted by using Marcia's clear, effective tips and techniques. Marcia, everytime someone says to me "I see your name and picture in the newspaper all the time," I think of you and smile!