SIRFs Up - Catching the Next Wave in Marketing: The Story of How "Spend to Impact Response Functions" (SIRFS), Algorithms and Software Are Changing Th

by Rex Briggs

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SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF...

Format:Paperback

Language:English

ISBN:1466337494

ISBN13:9781466337497

Release Date:May 2012

Publisher:Createspace Independent Publishing Platform

Length:458 Pages

Weight:1.47 lbs.

Dimensions:1.0" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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SIRFs Up - Catching the Next Wave in Marketing: The Story of How "Spend to Impact Response Functions" (SIRFS), Algorithms and Software Are Changing Th

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