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Paperback Simplified Business Research Methods: A Concise Guide to Tackling Common Business Research Questions Book

ISBN: 1939099773

ISBN13: 9781939099778

Simplified Business Research Methods: A Concise Guide to Tackling Common Business Research Questions

Business research is one of the most fundamental yet least understood elements of managerial decision making today. The proper use of business research methods can help organizations recognize untapped opportunities for growth and development. Research, when applied correctly, can uncover new markets, identify ways to improve customer satisfaction, help remove sources of employee discontent, increase the effectiveness of company communication strategies,...

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Format: Paperback

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