Signs for Sale

This is one of those books that I enjoy more than my children. In particular, it offers a contrary voice to the advertising-is-bad concept that permeates a lot of writing about children. In this book, signs convey important information to consumers, to allow them to make informed decisions. By using signs, advertising can help family-run businesses more profitable.

"...Papa is a traveling salesman. He sells signs, neon signs, the ones that light up a shop, a street, a whole town. This summer I am his helper. Someday I'm going to sell signs, too." It's time to hit the road with this charming young lady and her likable, smooth-talking dad. Every morning, they pack their convertible with their new readerboard signs, drawings, and supplies and travel from small town to town, stopping at all the mom and pop businesses, Sophie's Diner, Kelly's Market, Hansen's Drugs, where a bright and inviting sign can make all the difference..... Michele Benoit Slawson's engaging text is filled with magic as it transports readers back in time for a ride with a traveling salesman. Bagram Ibatoulline's bold and colorful illustrations are rich in expressive, eye-catching detail. Together, word and art offer a captivating slice of 1950's small town Americana. Perfect for youngsters 4-8, Signs For Sale is a marvelous little gem of a book the whole family can read aloud and share, and a nostalgic peek at simpler, bygone times that shouldn't be missed.