Sign Wars: The Cluttered Landscape of Advertising

by Robert Goldman and Stephen Papson

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Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span...

Format:Paperback

Language:English

ISBN:1572300345

ISBN13:9781572300347

Release Date:May 1996

Publisher:Guilford Publications

Length:323 Pages

Weight:1.30 lbs.

Dimensions:0.7" x 7.5" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Marketing & Sales Politics & Social Sciences Social Science Social Sciences

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Sign Wars: The Cluttered Landscape of Advertising

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