Shift: How Top Real Estate Agents Tackle Tough Times (Paperback)

I'm not an agent but I buy and sell property. Moreover, a large number of my clients are real estate agents. I found this book very useful and profitable. My clients who report having read this intriguing book have greatly enhanced their income and are coming through the Big Recession and meltdown with flying colors. The writing is easy-to-follow and understandable. Anyone can apply the methods and, if you do, you should find yourself doing great in any economy while others flounder and fail. Highly recommended. - Susanna K. Hutcheson

In the beginning of the book, Keller outlines his history in real estate and the challenges he had going through recessions. He brings that point to the current marketplace and how we all have to "shift" our thinking in order to cope with current conditions. Like his Millionaire book, the ideas in the book are not rocket science, but the foundation is great and I believe the way he lays out the book is better than anything else on the market. One of the keys that too many agents and brokers miss is mindset. You have to be looking at every situation the correct way. There are opportunities in every market, even this one. Great read!

Gary Keller is an exceptionally clear and insightful thinker. He does a brilliant job of organizing and presenting material in such a way that his reader can more easily understand it and, of greater importance, then put it to effective use. If you want great information about how to implement proven ideas, this is the book for you! 'Shift' is a road map which could guide and inform the development of real estate agents' careers during trying times. Agents can now push aside fear and transform their businesses!!

Although SHIFT is intended for those in the real estate profession, the 12 tactics and strategies presented are just as applicable to anyone who is in business. The market will always shift, and this book clearly identifies why and then goes the extra mile by providing strategies for real estate professionals to get through this market instead of waiting for the market to change. This should be a must read for anyone even thinking of getting into real estate ... and a must read for those who already are! In a time when just about everyone is nervous about what has happened, this provides some "sense and sensibility" for us to share with the consumer.

Another home run. A very thoughtful, entertaining read. Shift offers specific and insightful methods for growing your business in good or challenging times. Put these techniques in to play in your business and success will be the only by-product.