Shareworthy: Advertising That Creates Powerful Connections Through Storytelling
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Book Overview
In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit--stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.
Format:Hardcover
Language:English
ISBN:023120826X
ISBN13:9780231208260
Release Date:June 2024
Publisher:Columbia Business School Publishing
Length:256 Pages
Weight:1.15 lbs.
Dimensions:1.1" x 6.1" x 9.3"
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