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Paperback Shaping China's Global Imagination: Branding Nations at the World Expo Book
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ISBN: 1349472360

ISBN13: 9781349472369

Shaping China's Global Imagination: Branding Nations at the World Expo

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Format: Paperback

Condition: New

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Book Overview

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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Political Science Politics & Social Sciences Social Science Social Sciences

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