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Hardcover Shaping China's Global Imagination: Branding Nations at the World Expo Book
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ISBN: 1137361719

ISBN13: 9781137361714

Shaping China's Global Imagination: Branding Nations at the World Expo

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Format: Hardcover

Condition: New

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Book Overview

This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative ana

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Political Science Politics & Social Sciences Social Science Social Sciences

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