Sex in Advertising: Perspectives on the Erotic Appeal
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Book Overview
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal...
Format:Paperback
Language:English
ISBN:0805841180
ISBN13:9780805841183
Release Date:January 2003
Publisher:Routledge
Length:306 Pages
Weight:0.80 lbs.
Dimensions:0.8" x 6.2" x 9.1"
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