Setting Profitable Prices, + Website: A Step-By-Step Guide to Pricing Strategy--Without Hiring a Consultant
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Book Overview
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important--and difficult--marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process--unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like...
Format:Paperback
Language:English
ISBN:111843076X
ISBN13:9781118430767
Release Date:January 2013
Publisher:Wiley
Length:208 Pages
Weight:0.85 lbs.
Dimensions:0.4" x 9.2" x 7.2"
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