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Business & Investing Books > Marketing & Sales Books
Paperback Services Marketing: Text and Cases Book
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ISBN: 0230520936

ISBN13: 9780230520936

Services Marketing: Text and Cases

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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a... This description may be from another edition of this product.

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Format: Paperback

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Business Business & Investing Economics

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