Services Marketing

Name: It is an excellent book.
Item: Services Marketing
Rating: 5
Author: Thriftbooks.com User

by Kenneth E. Clow and David L. Kurtz

This practical guide is the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment.

Format:Paperback

Language:English

ISBN:0471180343

ISBN13:9780471180340

Release Date:September 1997

Publisher:Wiley

Length:596 Pages

Weight:2.73 lbs.

Dimensions:1.3" x 7.7" x 9.6"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Management & Leadership Marketing Marketing & Sales Service

Customer Reviews

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It is an excellent book.

Published by Thriftbooks.com User , 24 years ago

It contents all the important topics to take into account in marketing services and additionally the authors develop all through a point of view very practical.

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Services Marketing

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It is an excellent book.

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