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Paperback Services Marketing Book
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ISBN: 0190303166

ISBN13: 9780190303167

Services Marketing

by , , , et al.
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Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global...

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Format: Paperback

Condition: New

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Business Business & Investing Economics

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