Services Marketing: People, Technology, Strategy

by Jochen Wirtz and Christopher Lovelock

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Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0136107214

Release Date:January 2010

Publisher:Pearson College Div

Length:626 Pages

Weight:3.50 lbs.

Dimensions:11.0" x 1.3" x 8.5"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Textbooks

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Services Marketing: People, Technology, Strategy

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