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Business & Investing Books > Marketing & Sales Books
Hardcover Services Marketing: People, Technology, Strategy Book
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ISBN: 0136107214

Services Marketing: People, Technology, Strategy

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Format: Hardcover

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Book Overview

Services Marketing guides readers into the consumer and competitive environments of services marketing through its strategic marketing framework. KEY TOPICS: New Perspectives on Marketing in the... This description may be from another edition of this product.

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Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Textbooks

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