Services Marketing: People, Technology, Strategy (Ninth Edition)

by Jochen Wirtz and Christopher Lovelock

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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features...

Format:Paperback

Language:English

ISBN:194465982X

ISBN13:9781944659820

Release Date:October 2021

Publisher:World Scientific Publishing Company

Length:684 Pages

Weight:1.40 lbs.

Dimensions:0.9" x 8.4" x 10.9"

Related Subjects

Business Business & Investing Economics

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Services Marketing: People, Technology, Strategy (Ninth Edition)

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