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Business & Investing Books > Marketing & Sales Books
Paperback Services Marketing: Operation, Management, and Strategy Book
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ISBN: 1592600476

ISBN13: 9781592600472

Services Marketing: Operation, Management, and Strategy

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Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach than the marketing of tennis shoes, cola drinks, or a sporting good store. Services Marketing provides the information and develops the skills necessary to understand and take advantage of that unique skill.

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Format: Paperback

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Business Business & Investing Economics Marketing Marketing & Sales

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