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Business & Investing Books > Marketing & Sales Books
Hardcover Services Marketing: Concepts, Strategies, & Cases Book
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ISBN: 0324319967

ISBN13: 9780324319965

Services Marketing: Concepts, Strategies, & Cases

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Format: Hardcover

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Book Overview

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined... This description may be from another edition of this product.

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Marketing Marketing & Sales Service

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