Services Marketing: Concepts, Strategies, & Cases

by John E.G. Bateson and K. Douglas Hoffman

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Book Overview

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine...

Format:Hardcover

Language:English

ISBN:1285429788

ISBN13:9781285429786

Release Date:January 2016

Publisher:Cengage Learning

Length:480 Pages

Weight:1.25 lbs.

Dimensions:1.0" x 8.2" x 10.1"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Industries & Professions Marketing Marketing & Sales Service

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