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Hardcover Services Marketing and Management Book
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ISBN: 0761941576

ISBN13: 9780761941576

Services Marketing and Management

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Format: Hardcover

Condition: New

$226.52
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Book Overview

Services Marketing and Management covers the core topics of services management in a concise and informative manner.

The text:

- provides an overview of the characteristics and underlying principles of delivering services in today′s marketplace

- places these underlying issues in the context of organisational frameworks and activities

- discusses different services contexts including financial services,...

Related Subjects

Business Business & Investing Economics

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