Service Quality: Research Perspectives
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Book Overview
"This book is not a ′one-minute′ guide for managers in search of alleged quick-fixes of service quality. Instead, it is thirty years of accumulated theory and research that can help serious students understand and analyze this complex phenomenon. The book succeeds in embedding the often overlooked customer within organization studies, using the interdisciplinary approach that scholars preach but seldom practice, and closing with an agenda...
Format:Hardcover
Language:English
ISBN:076192146X
ISBN13:9780761921462
Release Date:November 2003
Publisher:Sage Publications, Inc
Length:200 Pages
Weight:0.85 lbs.
Dimensions:0.6" x 6.2" x 9.1"
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