Service Marketing Communications
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Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. Service Marketing Communications...
Format:Paperback
Language:English
ISBN:1944659218
ISBN13:9781944659219
Release Date:August 2017
Publisher:Ws Professional
Length:82 Pages
Weight:0.27 lbs.
Dimensions:0.2" x 6.0" x 9.0"
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