Service Management: Theory and Practice

by John R. Bryson, Jon Sundbo, Lars Fuglsang

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This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.

The book explores seven fundamental...

Format:Paperback

Language:English

ISBN:3030520595

ISBN13:9783030520595

Release Date:November 2020

Publisher:Palgrave MacMillan

Length:287 Pages

Weight:1.17 lbs.

Dimensions:0.6" x 7.0" x 10.0"

Related Subjects

Business Business & Investing Economics

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Service Management: Theory and Practice

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