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Business & Investing Books > Management Books
Hardcover Service Management: Strategy and Leadership in Service Business Book
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ISBN: 0471928852

ISBN13: 9780471928850

Service Management: Strategy and Leadership in Service Business

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Format: Hardcover

Condition: Very Good

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Book Overview

Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles...

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Business Business & Finance Business & Investing Economics Industries & Professions Management Management & Leadership Popular Economics Service

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