Service Management: Strategy and Leadership in Service Business

by Richard Normann

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Die Produktion 'immaterieller Produkte' stellt das Management vor eine gro e Herausforderung. Diese aktualisierte und berarbeitete 3. Auflage diskutiert die besondere Thematik des Dienstleistungsmanagements detailliert und umfassend. Dabei wird von einer alternativen Sichtweise ausgegangen, die eine Interessenverlagerung von der Produktion und dem Produkt hin zum Wertsch pfungsproze durch den Kunden beinhaltet. Ausschlaggebend f r erfolgreiches...

Format:Paperback

Language:English

ISBN:0471494399

ISBN13:9780471494393

Release Date:January 2001

Publisher:Wiley

Length:256 Pages

Weight:0.95 lbs.

Dimensions:0.8" x 6.0" x 9.0"

Related Subjects

Business Business & Finance Business & Investing Economics Industries & Professions Management Management & Leadership Popular Economics Service

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Service Management: Strategy and Leadership in Service Business

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