Service Franchising: A Global Perspective
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Book Overview
Service Franchising extracts observations about international franchising from both the scholarly and trade literature. The work adds insight gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. Besides being a breakthrough text for researchers in business and economics, the book offers guidance for franchisors and franchisees...
Format:Paperback
Language:English
ISBN:1441939288
ISBN13:9781441939289
Release Date:October 2010
Publisher:Springer
Length:264 Pages
Weight:0.90 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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