Service Franchising: A Global Perspective

by Ilan Alon

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Franchising Development.- Why Do Companies Use Franchising?.- What are the Social and Economic Benefits and Costs of Global Franchising?.- What is the Economic Impact of Service Franchising Investment?.- Franchising Strategies and Types.- Does Franchising Provide Superior Financial Returns?.- How Do Franchisors Evaluate Foreign Markets?.- When is Master International Franchising a Preferred Mode of Entry?.- How Do International Franchisors Cluster?.-...

Format:Paperback

Language:English

ISBN:1441939288

ISBN13:9781441939289

Release Date:October 2010

Publisher:Springer

Length:264 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Engineering Technology

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Service Franchising: A Global Perspective

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