This book is intended for those who are starting their search journey. The search never ends, but this book should give you a push in the right direction. This 4th Edition (October 2023) has been updated to include Google Updates, YMYL, Anchor Links, Spam Scores, and more Search Engine Optimization (SEO) takes a website built by people and makes it easily consumable for search engine robots. If you offer the solution to someone's problem,...