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Hardcover Semiotic Investigations: Towards an Effective Semiotics Book
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ISBN: 0803231911

ISBN13: 9780803231917

Semiotic Investigations: Towards an Effective Semiotics

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Format: Hardcover

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Book Overview

In Semiotic Investigations, Alec McHoul develops a theory of meaning that he calls "effective semiotics"-a theory that investigates "the ways in which signs have meaning by virtue of their actual uses." As McHoul notes, "these uses take place in a number of 'media, ' the most important of which is the medium of history-so important, in fact, that it catches up all the other possible media of semiosis, including everyday life and language, fiction,...

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