Selling Yoga: From Counterculture to Pop Culture

by Andrea Jain

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Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness...

Format:Paperback

Language:English

ISBN:019939024X

ISBN13:9780199390243

Release Date:December 2014

Publisher:OUP Us

Length:264 Pages

Weight:0.82 lbs.

Dimensions:0.8" x 6.2" x 9.2"

Related Subjects

Health Health, Fitness & Dieting Health, Fitness & Dieting Philosophy Religion Religion & Spirituality Social Science Social Sciences

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Selling Yoga: From Counterculture to Pop Culture

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