Selling to India's Consumer Market

by Douglas Bullis

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Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them--and not always is this mere capital. Bullis describes the rise...

Format:Hardcover

Language:English

ISBN:1567201059

ISBN13:9781567201055

Release Date:December 1997

Publisher:Praeger

Length:312 Pages

Weight:1.39 lbs.

Dimensions:1.2" x 6.4" x 9.6"

Related Subjects

Business Business & Investing Economics

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Selling to India's Consumer Market

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