Skip to content
Scan a barcode
Scan
Paperback Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing Book

ISBN: 0292772548

ISBN13: 9780292772540

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

(Part of the Texas Film and Media Studies Series)

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Temporarily Unavailable

2 people are interested in this title.

We receive fewer than 1 copy every 6 months.

Book Overview

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled...

Customer Reviews

0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured