Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
(Part of the Texas Film and Media Studies Series)
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Book Overview
Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled...
Format:Paperback
Language:English
ISBN:0292772548
ISBN13:9780292772540
Release Date:April 2015
Publisher:University of Texas Press
Length:331 Pages
Weight:1.05 lbs.
Dimensions:0.9" x 6.0" x 9.0"
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