Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding

by John A. Morello

No Customer Reviews

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become...

Format:Hardcover

Language:English

ISBN:0275970302

ISBN13:9780275970307

Release Date:April 2001

Publisher:Praeger

Length:128 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.3" x 9.5"

Related Subjects

20th Century Biography & History Business & Finance Company Profiles Elections Elections & Political Process Government History National Political Science

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us