Selling Retail: All the Secrets of Many of the Highest Paid Retail Salespeople in America

Selling Retail is the single best, most profitable book on retail selling ever written. I have a library of over 1,000 sales & marketing books. Didn't know there were that many, did you? This is the one I recommend. Mr. Lawhon has defined every part of the sales process (that in itself makes this a worthwhile read). The section where he shows how to take a customer through the entire sales process is lucid, and obviously comes from decades of owning a profitable retail store. I sell close to a million dollars a year out of a small retail store. I credit intelligence, hard work, willingness to go the extra mile, willingness to learn, and this book with my success. I have also heard the companion tapes. They aren't as thorough as this book. Want to know why the economy is lagging? Want to know why retail sales are off? Because retail salespeople aren't effectively giving customers what they want. Want to go from a 15% closing rate to an 80% plus closing rate? The answers are here. Need a training manual for your sales force? This is it. I'm a retail advertising & sales trainer. I won't write a retail selling book. This book is the reason. It's all here. I wish I had written it.

Mr. Lawhon found the answers to the questions I have been asking. What is a customer? What is the difference between a successful and less than successful salesperson? It is clear that he cares about retail selling and truly is there to help. This book as well as the selling bible are a must read for everyone in the business of selling no matter what you sell!!!!!!!!

John F. Lawhon has tapped into the meat of sales. The opportunity to create enormous amount of income is at the tip of the readers hand. He has mapped out a direct line to financial stability all one needs to do is follow the map. I have personally taken a retail furniture store from 30,000+/per month to 65,000-75,000/per month in less than a year by following his guide lines. There is so much information in this book it must be read continuously. Thank you John F. Lawhon for sharing your knowledge with the public. I look forward to reading your future books. This one book alone will make you money.