Selling on the Net

     Members of the online community have many fine books available to them to help sell their products and services online. Many of these books, however, are either too technical or packed with an incredible amount of material too much for the average person to take in. Herschell Gordon Lewis and Robert Lewis have teamed up to write Selling on the Net to offer a reader-friendly guide on selling online that doesn't require a college degree to understand!     The book covers a wide range issues that online business people must take seriously if they want to successfully market what they have to offer. Factors to consider include establishing an effective online presence, understanding and putting to use effective Website design principles, effectively promoting yourself online, grabbing and keeping attention, tailoring your presentation for the online community, and knowing how to conduct online business.     The team of Lewis and Lewis provide readers with plenty of instructions for getting the ball rolling, including helpful information about the Internet and goal-setting to achieve favorable results. Chapters on Website design, tailoring content for online use, and promotion stand out from the rest. Effective transmission and reception of a good sales pitch are definitely necessary to succeed online. Plenty of examples, both good and bad, are provided to aid readers to determine what options and techniques are best for them.     The authors contribute much in the way of setting up shop online for the average reader. They encourage innovation rather than clinging to a rigid set of rules, growth rather than remaining content. The easy-to-read flowing style, the frequent injection of humor, and a deep sense of personal involvement in the lives of others makes this a good resource to consider. Supplement it with several good HTML and creative Website design books and you'll soon be ready to become an online global business participant!